10 TIPS ON HOW SPORTS CLUBS CAN GET AN EXTRA 10K – 20K FROM YOUR EXISTING SPONSORSHIP BASE RIGHT NOW

Gymnast Sponsorship Ready grassroots sports

Your incumbent sponsors already subscribe to your club and what it can deliver, they are the low hanging fruit!

1. Ask for a review meeting, revisit their objectives in light of covid 19, armed with a fresh understanding suggest you would like the opportunity to go away and prepare a pitch to deliver on these. Don’t be surprised if you get a yes as SME’s are looking for novel ways to get business back on track!
2. If you have been capturing all the over and above’s during term of the agreement this may be leverage enough to warrant an increment
3. Revisit your sponsorship assets – call a meeting with your committee and other key stakeholders and brain storm! You will be surprised what you will come up with and it will give you more ammunition
4. Align your club with a cause, a charity, an organisation that addresses health or social issues and once you do make some noise about it and promote the fact you are looking for partners to help deliver on your objectives. Offer the opportunity to your incumbents first.
5. Organise a sponsors breakfast. Thank them for their contributions and outline your clubs plans moving forward and the areas where the club needs support. Follow up with them individually soon after.
6. Do some research within your membership base on what members think of the fit between your sponsors and the club – take this data to them and discuss ways to grow the union.
7. Think about your sponsorship servicing and how you can possibly offer an improvement in this vein
8. Introduce a unique designation for each tier of sponsorship only that tier can use
9. Create some media opportunities for your sponsors to enjoy and follow up soon after for a chat
10. Cull any sponsorships that are not working. Free up the inventory. Take it to other sponsors in bespoke pitches, particularly those in categories that are doing well during covid as there are some winners.