5 Tips for Grassroots Sports in these challenging times
It is a challenging time for clubs relying on sponsorship, so we put together our top 5 tips to help you get started!
- Seek to collaborate with other organisations that can add further return on objectives for sponsors. For example, this could be partners in health and social sectors.
- Talk to your incumbent sponsors. They will naturally want to change the platform of their partnerships, and add a digital edge for leverage, so you will need to understand their objectives and how they may have changed before you can address the challenge.
- Be able to articulate your clubs reach and impact.
- Increase your communication and stories about your brand, and elevate your digital presence, specifically via your website and social media channels.
- Prepare a professional pitch document that captures the vital inputs that enable a prospective sponsor to see that you can deliver on their commercial, brand and community engagement objectives by using your club as a conduit to your engaged and passionate stakeholders.