Australian Leisure Management – great article about sponsorship and community sport

A report from the Council of Small Business Organisations Australia (COSBOA) shows the important role small business plays in backing community sports. Australian Leisure Management has written an article highlighting the key points of the report.

The article indicates 94% of clubs surveyed were sponsored by local small businesses and 100% were sponsored by either local small business or local medium business.

The findings aren’t surprising to us at Sponsorship Ready, however it is great to see documented evidence of the sponsorship landscape of sporting clubs.

To read the full article from Australian Leisure Management