COMMUNITY SPORTS CLUBS AND INTELLECTUAL PROPERTY

Too often we see a big list of sponsors in an annual report and a “Big Thank you to our sponsors!”

Further to this, not being able to differentiate tiers or a hierarchy of sponsors in any public facing communication is all too common. So is blurred lines between supplier relationships and sponsor relationships and how they can leverage their association.

Use of a club’s intellectual property (IP) or logo is an objective for most prospective sponsors. So, why not leverage that?

Consider a sponsorship policy that:

  • Differentiates amongst tiers
  • Adds incremental value to sponsors
  • Rewards those who contribute more
  • Showcases those who contribute more
  • Protects use of IP

At Sponsorship Ready, we work with sports clubs to develop sponsorship policies that do all of this and more.

If you’d like to know more, click here to book a complimentary 30 minute strategy session with our Managing Director Terry Johnston. Terry will meet with you over a Zoom video conference to discuss your clubs objectives and conduct an analysis of your current sponsorship policies and tools.

More about Terry Johnston.

Terry has 20+ years experience in sponsorship at grass roots level, state, national and international levels. He has assisted his clients double and triple their sponsorship revenue, resulting in millions of dollars raised.

Terry established Sponsorship Ready to assist grass roots sports clubs benefit from the sponsorship strategies he has developed for national and international organisations.