How this Aussie Surf Club more than doubled their Sponsorship Revenue.

Introducing the Noosa Surf Club

The Sponsorship committee knew they had plenty to offer sponsors. Their sponsors were happy. But the committee could also see more potential in leveraging their positive impact on the community, their ‘reach’ and their engaged audience.

The club embarked on the Sponsorship Ready program, which focused on 3 core areas:

STRATEGY

What was it as a club that they really had to sell to sponsors that delivered on their commercial, brand and community engagement objectives?

What was the full list of their sponsorship assets?

How to bring it all together and monetise?

TOOLS

Set about creating professional market ready selling tools to demonstrate their reach and impact and put themselves in a position of strength for partnership discussions and renewals.

ADVICE

Careful consideration as to how to launch and take the new strategy to market whilst being cognisant of existing sponsors.

Training in how to use the tools effectively.

The committee then went about engaging with new prospects armed with a compelling proposition – the result – a 200% increase on their original sponsorship base over the course of a season.

“Sponsorship Ready’s program has set the Noosa Heads Surf Life Saving Club up to succeed. The professional selling tools that have come from the process are professional and now in line with how we as a club wish to see our brand be portrayed in the market. The results have been impressive and we are genuine contenders in assisting brands connect with the community and moreover deliver commercial return for investment. Sponsorship is no longer a handout, we have a strategy now and would recommend the program to any club seeking to go to the next level in raising revenue so they can continue to play the vital role they do in communities.”

Ross Fisher, President Noosa Heads Surf Club

If your club committee wants to grow its family of sponsors even during these challenging times, you can book directly into my calendar, at your convenience lets connect on ZOOM!

If your club committee wants to grow its family of sponsors even during these challenging times, you can book directly into my calendar, at your convenience lets connect on ZOOM!

Book a free strategy session