NFP Corporate Partnerships
We help develop a program that delivers you results.
You are: Responsible for corporate sponsorship in the not for profit or charity sector wanting to achieve cut-through in the corporate sponsorship market for your unique assets, to complement donor programs and community fundraising; considering a cause marketing campaign.
Commitment: 3-4 months
Cost: Fixed fee or retainer
Inclusions:
- Full review of your sponsorship potential, focusing on answering these questions:
- What have you got to sell?
- What are the best tools to sell into the corporate sponsorship market?
- How are others in your space achieving results?
- What is the best way to structure our sponsorship program?
- How should you best position the sponsorship program alongside fundraising efforts?
- Includes an inventory analysis and business category opportunity analysis
- Includes an outline of a capability statement to target corporate sponsors (sponsorship managers, budget holders and brand managers)
Sponsorship Review
Get quality advice about your program, from an expert in sponsorship.
You are: A club, organisation, sport or event wanting to ensure your current strategy is making sponsorship a sustainable revenue line in your organisation.
Commitment: 1-2 weeks
Cost: Fixed fee
Inclusions:
- 90 minute workshop – includes but not limited to evaluating your organisations sponsorship strategy; expanding your available sponsorship assets/inventory; how to grow your sponsorship base; when to do contra deals and when not to; how to leverage the value in your organisation’s logo; how to create effective sponsorship selling tools.
- Provision of tools and templates to help start your organisation’s journey on to becoming Sponsorship Ready
- Provision of a professional report of findings, including insights into incumbent sponsorship contracts and recommendations for renewals
- Second meeting (1 hour) to present report/recommendations which will provide a pathway forward for your organisation
- Workshop /presentations conducted in person or via Zoom / Facetime
Sponsorship Ready
An already tried-and-tested program ready for you to roll out.
You are: A new or existing event, small or medium sized organisation or club, wanting to leverage your entity’s potential through sponsorship, but need to strengthen your existing sponsorship program or develop one that’s ready to work for you and that you can take to market yourself.
Commitment: 3 months
Cost: Fixed fee
Inclusions:
- Property evaluation
- Market research / benchmarking
- Inventory analysis
- Sponsorship strategy
- Professional capability statement
- Sponsorship packages
- Sales strategy