NFP Corporate Partnerships
We help develop a program that delivers you results.
You are: Responsible for corporate sponsorship in the not for profit or charity sector wanting to achieve cut-through in the corporate sponsorship market for your unique assets, to complement donor programs and community fundraising; considering a cause marketing campaign.
Commitment: Project Basis
Cost: Fixed fee or retainer
Outcomes:
- Bespoke solutions to grow corporate partnerships post Covid 19
- Full review of your sponsorship potential, focusing on answering these questions:
- What sponsorship assets do you have across your entire organisation?
- What are the best tools to sell into the corporate sponsorship market?
- Have you considered why sport has been so successful in monetising community engagement programs and the opportunity for NFP's?
- What is the best way to structure our sponsorship program?
- How should you best position the sponsorship program alongside fundraising efforts?
- Can we provide return on commercial objectives for sponsors?
Sponsorship Review
Get quality advice about your program, from an expert in sponsorship.
You are: A club, organisation, sport or event wanting to ensure your current strategy is making sponsorship a sustainable revenue line in your organisation. You wish to develop your own tools and take your product to market yourself commission free but just need some bespoke strategic advice and support.
What's involved:
• Pre workshop material, tools and templates sent for completion
• Three (1) hour meetings via ZOOM
• Provision of thorough Report of Findings and recommendations
• Entire process can be done remote control via Zoom, email and phone
• Expect two (2) weeks turnaround
Cost: $3,500 - $5,000 plus GST; installments negotiated
Outcomes:
• Provision of a professional report of findings and recommendations specific to your organisations circumstances, including insights into incumbent sponsorship contracts and recommendations for renewals
• Provision of tools and templates to help start your organisation’s journey on to becoming Sponsorship Ready
• Second meeting (1 hour) to present report/recommendations which will provide a pathway forward for your organisation
• Interactive Presentation including but not limited to how to develop a sponsorship asset register and a category analysis; what should be included in a sponsorship proposal; how to deal with in kind sponsorship requests; how to get sponsors to leverage their sponsorship; how to leverage the value in your organisation’s logo; how to create effective sponsorship selling tools.
• Third meeting (1 hour) to follow up at a later stage of clients choosing to provide further support during implementation
Sponsorship Ready
An already tried-and-tested program ready for you to roll out.
You are: An organisation with a window of opportunity to reset your sponsorship strategy for the post Covid 19 market. You are an event, association or club, needing resource to do the heavy lifting and get the strategy and tools developed so once complete the organisations new bespoke proposition can be taken to market, positioned professionally, commission free as you do the selling.
What's involved:
• One (1) hour initial meeting via ZOOM
• Rest of the process done remote control via ZOOM, email and phone
• Expect three (3) month turn around
Cost: No commission, Fixed Fee; investment varies on state of readiness; installments negotiated
Outcomes:
• A compelling proposition for the post Covid 19 market
• Report of findings on present situation including feedback on incumbent agreements
• Sponsorship Inventory analysis and development of a sponsorship asset register
• Business category analysis
• Implementation of bespoke advice and recommendations including but not limited to market positioning, use of IP, sponsorship leverage, dealing with in kind arrangements, renewal strategies, how to leverage market appetite for social responsibility community engagement.
• A new robust Sponsorship strategy providing return for sponsors brand, commercial and community engagement/social responsibility key performance indicators
• Professional capability statement that ‘meets the market’ post Covid 19 and one designed exclusively for sponsorship decision makers
• How to launch and go to market with a new proposition
• Training in how to ‘sell in’ and use the developed tools