SUCCESSFUL TOOLS YOUR CLUB NEEDS TO SELL MORE SPONSORSHIP!

Video’s, Program Summaries, Bespoke Research, there is a range of great tools available for sponsorship seekers but one of the key tools needed by a community sports club to convert more sponsors is a sponsorship brochure or capability statement.  It could be called a Partnership Invitation; it could be called a range of things!

 

An effective selling tool will:

  • Define your clubs REACH and IMPACT
  • Cover Purpose, vision, values and Governance
  • Include the key points of difference your club offers sponsors
  • Include key demographic information about your club’s audience & membership base
  • Be pdf (for emailing) and printed
  • Be impressive
  • Have quantitative research
  • Be able to allow sponsorship seekers to talk to how your club can deliver on business objectives
  • Be designed to convey an investment in your club will provide ROI!

 

It will not:

  • Be a document for members or the public or fans
  • Be a coffee table fluffy document
  • Talk to sponsorship benefits

 

A club must be Sponsorship Ready before it goes to market!!